Welcome to the Pipeline Power Hour

During this session, we will see a familiar face, Felicia Wong and Alex Zapka from Visit IQ who will walk us through a demo version of the AIM dashboard that allows us to pull information and build audiences without the pressure of breaking something or ordering something on accident. 

The goal is to help you feel confident pitching and utilizing AIM in your day-to-day, understand when to use the platform vs. the VisitIQ team and walk away with practical ways to apply it in your sales process.

Google's AI Overviews are quietly rewriting how buyers discover brands — and your clients are already feeling it, even if they can't name why. In this Pipeline Power Hour, we dig into the numbers behind the shift (a 39.8% drop in outbound organic clicks when AI Overviews appear, and a 34.5% jump in zero-click searches) and translate them into a smarter client conversation.

You'll get a clear reframe: how to move from pitching a menu of tactics to leading with audience strategy. We'll cover the symptoms clients are actually describing — softer traffic, uneven leads, attribution that no longer adds up — and show how AIM + Multi-Channel becomes the practical answer. You'll also walk away with five discovery questions you can use in your very next client meeting to open the door.

Whether your clients are asking about AI search or not, this is the frame that turns market anxiety into a stronger seller narrative. Watch the full session for the stats, the talk track, and the close.

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