SEO

What is SEO?

SEO is the process of making a business show up when people search online for the things they sell. 
If someone types “AC repair near me,” “personal injury lawyer,” or “best dentist in Atlanta,” SEO helps your client appear at the top of those results so they get more calls, leads, and customers—without having to pay for every click.  It’s visibility, credibility, and long-term lead flow built right into Google. 
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Our Competitive Edge

Holistic approach to SEO ensures site technicals, site content and local presence are optimized

Holistic approach to SEO ensures site technicals, site content and local presence are optimized

Multiple packages allow clients to include SEO in their marketing mix at any budgets 

Multiple packages allow clients to include SEO in their marketing mix at any budgets 

Strategic roadmaps align with client goals, define deliverables and provide visibility into our work and approach

Strategic roadmaps align with client goals, define deliverables and provide visibility into our work and approach

Pre-sale Tools for SEO

Prospecting for potential SEO Clients -

Triggers to look for: 

  • A business with a website older than 2 years.  Check out this age checker.
  • Lots of competitors in the market 
  • Poor or outdated Google reviews 
  • No content strategy 
  • Heavy reliance on seasonality 
  • Large-ticket items/services (roofing, legal, medical, HVAC, etc.) 
  • Multi-location businesses wanting local dominance 

Auditing tools to identify opportunity: 

Local SEO Scan:  Recommended for Prospecting  Check the health of your online business information with help from our listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.  Below is a quick snapshot of what the local SEO scan looks like.  The entire process takes about 5 minutes to pull and well worth the time.  Showing the client that you took the time to research their company AND are coming to the table with actionable things that need to be fixed positions you as an expert and business partner.  

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Organic SEO Scan

  1. Go to: https://support.ui.marketing/organic-seo-scan
  2. Click ‘Support’ in the bottom left corner
    Select ‘Organic SEO Scan’
  3. Fill out form questions and enter a full Business URL.
  4. Click “submit”.
  5. Once report is scanned click “Download PDF Report”

Pre-Call Tools +

Full SEO Audit:  If you have a call scheduled, it  would be a good idea to prepare for that meeting by running a more in depth SEO audit.  It may bring up other things for you to discuss in your discovery call and prove the value you bring as a marketing partner. Keep in mind that it takes 5 BUSINESS DAYS to get a full report, so please plan accordingly!   

Positioning and Messaging +

Quick Prospecting Lines:  

  • “Out of curiosity, what keywords do you believe you should be ranking for today?” 
  • “When someone Googles your service + your city, do you know where you show up?” 
  • “How much new business would it mean if you ranked on the first page? 

Talk Tracks:  

Position: Visibility & Traffic:  No matter where your potential customers are searching, we want to make sure you are showing up, and keeping your listings active & up to date. 

If you’re a stat person: 

  • 88% of people searching for a local business will call or visit the business within 24 hours
  • 58% of people have used voice search to find a local business 
  • 63% of people say that finding inaccurate business info would stop them from choosing your business

If you’re a story person: 

  • Story of the last time you searched for the prospect’s product or service and spent money somewhere
  • Story of a family member preferring voice search 
  • Story of you having a bad experience with inaccurate business information

Building Trust with Google:  Listings are a Top 5 Ranking Factor with Google. Google looks at your listing accuracy to determine if your information is accurate and worth sharing with searchers.  If you have different business names, addresses, or phone numbers scattered across the web, Google is less likely  to trust your information enough to serve you in search results. 

 

Handling Objections +

“SEO takes too long.” 
 “That’s true—it’s a long-term strategy. But that’s why the ROI is so high. Ranking organically means you own the traffic instead of renting it through ads. We combine early quick-wins with long-term gains.” 

“We’ve tried SEO before and it didn’t work.” 
 “Most SEO fails because it’s either too cheap, too vague, or wasn’t aligned with real goals. Our approach is transparent, measurable, and tied directly to the business outcomes you care about.”  

“We get all our business from referrals.” 
 “That’s great—SEO amplifies that. People still Google you before they call you. Ranking well strengthens your reputation and expands you beyond just word-of-mouth.” 

“Paid search works fine—we don’t need SEO.” 
 “Paid search is incredible, but it’s expensive and competitive. SEO reduces your cost per lead over time and helps you show up even when people ignore ads.”  

“We don’t have time for this.” 
 “We manage everything. You just approve content and provide occasional insights into your business. We make it as hands-off as possible.” 

Sequences +

Check out this SEO Sequence!

SEO and Reviews + Case Study

Social Proof and Resources +

Case Studies

Blogs: 

Myth Busters: What You Thought You Knew About SEO – 2025 Edition | CMG Local Solutions 

Do You Have Control Over Your Business's Online Reputation in 2025? | CMG Local Solutions 

SEO Sales Process

The general flow of a qualified product

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40%+ Close Rate when AdCellerant is included in the Audit call 

50%+ in close rate when Adcellerant receives proper discovery info and is ALSO included on the audit call 

Who manages this?

Adcellerant is our SEO partner (not to be mentioned to clients).  They have several people on their team who are here to help us build the best SEO strategies for our clients.  They have a Ui Marketing platform full of resources and quick links for you to access.  Follow these instructions to get started: 

Access:  

  1. Follow THIS link to Ui.Marketing
  2. Enter your email address as your username 
  3. Click on the 'Forgot Password' link to get set up - THIS article will also walk you through access
  4. Access the AdCellerant Academy via THIS link
  5. Enter your first name, last name, and email address. If you have a typo the Academy will say "user not found", so please take your time and reach out to support as prompted.
  6. You can access the Academy from Ui in the 'Quick Links' and in the bottom left corner 

If you run into issues accessing either platform, please reach out to the support team via Support@ui.marketing. If you need permissions updated (i.e. you can't submit an order or do not have the visibility you need) please reach out to the pod via CMG@adcellerant.com and include Colin, Regina, Shajan.

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Other SEO Resources

Sample Reporting:  ui.marketing  

Sample Organic Listing report: ui.marketing 

Onboarding an SEO client: Solution Implementation

Additional SEO trainings: 

  •  Proposals: Our proposal tool is very user friendly! This is a pre-sale tool where you can build campaigns in a sandbox environment. You can clone and rename line items, download powerpoint presentations, and easily submit proposals as orders. Note, all proposals are in retail price
  • Local SEO (AKA Reputation Management) Is the strategy that optimizes the Google Business Profile and business listings to increase visibility on maps and search for geo-modified/geo-implied search terms. HERE is a product matrix I utilize to show what comes in each tier of Local SEO. This is a per location product.  
  •  Organic SEO is based on the advertiser's overall website and we normally only need 1 campaign for the advertiser. We have 3 tiers (as well as a custom option) for this product.  

 

Orders: We have insertion order guides and helpful one-sheets on campaign processes and billing rules in the Academy courses linked above. Note, each advertiser should have ONE order. Those orders are then broken out into line items. I highly recommend checking the order dashboard before entering new orders. You may only need to add a new line item!