Solution Implementation

This section is your go-to guide for understanding exactly what you need to launch CMG’s most powerful digital product. From Amazon and Streaming TV solutions (Connected TV, Over-the-Top, Pre-Roll, and YouTube) to AIM Data and more. Here, you’ll find the product specs, creative requirements, data inputs, and must-have details that ensure every campaign gets off the ground smoothly and delivers the performance your clients expect.

Whether you’re prepping assets, gathering targeting info, or making sure creative meets platform standards, this guide gives you the quick answers you need to start strong and sell with confidence.

Display & Geofencing
Streaming Video
Streaming Audio
Social Creative
DOOH Creative
Email Creative
Amazon Display
Amazon Audio
Amazon STV/Prime
AIM Data

Display & Geofencing
More Info:
- Display ads can be static or animated. Ad sets should include as many sizes as possible, to serve on various devices, browsers, and websites. Animation must be under 15 seconds with no looping.
- A 1 px border around the edge of each ad unit is a standard best practice. The border is used to define the ad space so that the unit content is clearly distinguishable from normal website content.
- Static images must be under 200k to upload into our platform, which will optimize for our publisher.
- Animated GIFS must be under 200k, and less than 15 seconds with no loop.
Streaming Video

Connected TV, Over-the-Top, Pre Roll, and YouTube Creative Needed
Streaming Audio

Companion Image

The most commonly recommended ad size for companion banners is 300x250 px.

All of the following ad sizes are also accepted:
Social Creative

Ideal

Will Also Accept
DOOH Creative
Custom and Self-Serve are available, with a turnaround time of 3 days.

Ad Content Restrictions: See Digital Out-of-Home in the Programmatic Advertising Restrictions topic.

Custom

Static (display) - we will provide all these sizes:
- 840x400
- 1080x1620
- 1024x768
- 1400x400
- 1080x1920
- 1920x1080 or 3840x2160 (4k version)
Dynamic (video) - :15 & :30 sec, no audio / choose one of these sizes:
- 1024x768
- 1080x1920
- 1920x1080
Self-Serve

Image Specifications:
- File Formats: .jpg or .png
- File Sizes:
  - 1920 x 1080 px
  - 1400 x 400 px
  - 1080 x 1920 px
  - 840 x 400 px
  - 728 x 90 px
  - 400 x 1400 px
  - 400 x 840 px
Video Specifications:
- Video Format: mp4
- Video Ratios:
  - 9:16
  - 16:9
  - 4:3
  - 3.5:1
Email Creative
Self Serve

If you choose Upload Email Content, the following specifications are required for your email creative request.
- Upload Files should be ZIP, JPG, or JPEG.
- Zip files must contain:
- PNG image
- HTML file
- Folder of images used to supplement HTML file
- JPG/JPEG files must have a width between 550 and 750 px
If we are creating an Email for you, Please answer the following:

Branding & Design
- Do you have a brand/style guide?
- Do you have brand colors (hex codes)?
- Do you have a logo? (Please send in AI, EPS, SVG, or high-res PNG/JPG)
- Do you want to include any specific images? (Please send high-res PNG/JPG)
Content & Messaging
- Do you have existing content to use?
- What tone/voice should we use? (e.g., professional, casual, friendly)
- Any keywords/phrases to include?
- What is the Click Through URL?
Call to Action
- What do you want readers to do? (e.g., visit website, sign up, buy now)
- Do you have a preferred CTA button/link text?
Amazon Display

Display Ads supported in platform:
Amazon Audio
Amazon STV/Prime
1. See guidelines for Prime Video versus STV: Streaming TV & Prime Video ad specs.
2. Streaming TV ads are full-screen, non-skippable video ads that appear before, during, or after video content like TV shows, movies, and live entertainment. Amazon Streaming TV ads appear on Prime Video, Twitch, Fire TV Channels, and top third-party TV publishers and broadcasters.
3. Submit video creative with a minimum video bitrate of 15 mbps to maximize your Streaming TV supply coverage.
AIM Data
1. Please send us your CRM List .CSV file
2. We will send you a pixel or GTM to place on your website