Platforms: Make sure to run through these 2 sets of training before you meet with Quest. You will be receiving invites from her in the next few days. Make sure you are jotting down any questions or concerns you have while you take these modules.
Here at CMG we have a lot of tools and solutions to help our clients hit their goals. However, we are going to start out learning our 4 KPIS. These are broad enough solutions to get conversations going with you potential clients. Make sure you write down any questions prior to meeting with Colin!
AIM uses trusted third-party data to build fully customized audiences that reach in-market consumers, recent site visitors, and high-value prospects with precision. These audiences activate across channels like OTT/Streaming, Display, Social, Amazon, and Search—delivering secure, encrypted audience identifiers that platforms use to target the right people at the right time. Learn more about how AIM can power your client's next campaign.
Owned & operated covers digital ads served on our station websites and apps, as well as station sponsored social posts. Specifically, O&O includes display, preroll, audio (radio) and video (TV) streaming ads, sponsorships and paid social campaigns (Dark posts). Ad inventory is served across our station websites and mobile apps.
OTT (Over-The-Top) is TV advertising delivered through streaming platforms instead of cable. It puts your client’s commercial in front of people watching streaming content—on their TVs, phones, tablets, and laptops. It’s TV advertising with digital targeting, measurable results, and no wasted spend.
SEO is the process of making a business show up when people search online for the things they sell. If someone types “AC repair near me,” “personal injury lawyer,” or “best dentist in Atlanta,” SEO helps your client appear at the top of those results so they get more calls, leads, and customers—without having to pay for every click. It’s visibility, credibility, and long-term lead flow built right into Google.
As we mentioned, we want to start you out with easy concepts and prospecting tools to break the ice with some prospects. Make sure to check out these resources too:
Never, ever, EVER give up. Persistence makes the sale, and it's the easiest way to set yourself apart from the others after they've given up.