Client Strategy is the analytical and strategic brain behind media performance. The group partners with sales and account teams to grow revenue on new business, protect revenue on existing accounts, and support the vendor and product ecosystem that makes campaigns run. Their work spans the full client lifecycle—from presales research and competitor analysis through ongoing optimization, performance reviews, and annual planning. If a question starts with “What should we do about this account?” it probably belongs here.

 CMG Creative is the design and production hub for Local Solutions. The team supports all accounts by producing spec ad creative, spec video production, and sales presentations that help teams pitch, win, and wow clients. Their work is ordered through Pipeline, making it easy for reps to request exactly what they need. If it involves building polished creative assets to bring a client's campaign to life or arm a seller with a standout presentation, Pipeline is where the order goes. 

Data Lab is the attribution and analytics hub for Local Solutions, specializing in Elite and Key accounts. The team transforms complex data into clear reporting and actionable recommendations that help sales teams prove ROI, retain clients, and drive growth. Whether through multi-channel analysis & recommendations, AIM insights, matchback studies, or advanced tracking and dashboards, Data Lab turns data into decisions. When data needs to be connected, analyzed, and translated into action, Data Lab is where your ticket goes.

The Sales Acceleration team is the full-service support arm for the local sales organization. The group exists to equip sellers with everything they need to win and retain business—from live call support and pre-call coaching to polished collateral, structured training, and market-facing events. It operates through two sub-groups: Sales Acceleration, which handles day-to-day seller support and materials, and Seminars, which manages the end-to-end creative and promotional pipeline for local market events. Together, they ensure reps never walk into a pitch unprepared and markets have a turnkey path to hosting client-facing seminars that fill seats.

System Operations Support keeps the machinery running. This group handles everything related to owned-and-operated digital inventory, ad delivery, revenue reconciliation, order management, and cross-system troubleshooting. They are the team you call when a campaign is not delivering correctly, when Wide Orbit numbers do not match expectations, when a HubSpot deal needs setup help, or when something is just broken and you are not sure which system is at fault. If the other groups build strategy and tell the story, Sys Ops makes sure the plumbing work.