Premium digital placements on the CMG branded websites, apps, and streaming audiences. Brand-safe, local-first inventory that complements TV + radio, protects delivery, and creates measurable outcomes powered by CMG content and first-party signals.
Owned & operated covers digital ads served on our station websites and apps, as well as station sponsored social posts. Specifically, O&O includes display, preroll, audio (radio) and video (TV) streaming ads, sponsorships and paid social campaigns (Dark posts). Ad inventory is served across our station websites and mobile apps.
Our Competitive Edge
Trusted local brands + habitual daily usage (news/weather/radio brands)
Trusted local brands + habitual daily usage (news/weather/radio brands)
We can align with real moments (storms, sports, mornings, commutes, breaking news)
We can align with real moments (storms, sports, mornings, commutes, breaking news)
Your existing clients are your biggest opportunity for O&O
Heavy TV/radio spend but weak digital presence
Competitors showing up aggressively online
New location openings, hiring surges, promotions, seasonal peaks
Website experience is strong (good landing pages, clear CTAs)
Positioning and Messaging +
If you’re investing in TV/radio, O&O is how we keep you present between the spots in the news and weather moments people check daily.
This isn’t ‘banner ads everywhere’—it’s premium placements on CMG’s own sites and apps in a brand-safe environment.
We can align your message to high-intent moments like storms, commutes, local headlines when people are paying attention.
TV and radio create demand. O&O captures and reinforces it—same market, same brand voice, but in the digital moments people check multiple times a day. It protects reach, improves frequency efficiency, and gives us measurable engagement.
