The Local Life
Turn Your Business Into the Feature — Not the Commercial
Get the credibility of news, the engagement of social, and the impact of television in one campaign across Boston 25.
WHAT THIS ACTUALLY DOES FOR YOUR BUSINESS
Boston25's Local Life is more than a segment, it's a destination. Viewers tune in specifically to discover the people, places, and businesses that make Greater Boston unique. That kind of engagement is rare, and it's exactly why Local Life is one of the most powerful paid advertising opportunities available to local businesses today.
Most advertising interrupts. Local Life works because people choose to watch it.
When your business is featured, you're not fighting for attention, you're welcomed into a conversation your audience is already having. Whether you're a neighborhood restaurant, a family-owned shop, or a growing local service, a Local Life feature puts your story in front of a loyal, engaged Boston25 audience that's primed to connect with brands like yours.
This is your community. Tell your story where people are already listening.
Drive Foot Traffic & Reservations
Build brand trust fast
Increase website searches
Improve social engagement
Stand out from competitors
Become “known” in their category
Join The Local Life! Schedule A Meeting With Us Today!
Meet the Host
Anna Rossi
Emmy Award winning Lifestyle Host, TV Personality and Producer, Anna Rossi brings an authentic connection to food, travel and the art of gathering to viewers. As a network talent, food writer & recipe developer, brand ambassador, and spokesperson, her work is immersive and inviting. From an early kick off on reality TV on MasterChef USA, she is now a decorated home cook with original recipes and cooking shows featured around the country. Well fed, and with a passion for design and travel, she is based in New England with her husband and two adorable kids. In her free time, you'll find her in the garden, listening to Fado music.Testimonials
Local businesses across Greater Boston have seen what a Local Life feature can do. Here's what a trusted local HVAC provider, had to say about their experience.
Local Life is very well done! The team always pays attention to detail which shows in the end result. It’s always a pleasure to work with the entire crew. Thank you for inviting us to be part of it!
Local HVAC Dealer
Frequently Asked Questions
What types of businesses work best for Local Life? -
Local Life works best for businesses that want to grow — not just promote a sale. It's a great fit for restaurants and hospitality, home and lifestyle brands, health and wellness providers, retail and boutiques, experiences and destinations, and professional services.
It's not the right fit for one-day promotions, clearance events, or deep discount offers.
Do I approve the messaging? +
You collaborate on brand details while Boston25 maintains editorial credibility.
How long does filming take? +
Typically a single shoot day.
Can I use the video myself? +
Yes, you receive a shareable version for use across your own marketing and social channels. Your Local Life segment becomes an ongoing asset you can use on your website homepage, in sales presentations, as a recruiting tool, as a pinned social post, in email marketing, on your Google Business profile, and even for investor credibility.
You don't just run it, you own the perception.
Investment Level
Designed for businesses investing in real growth — similar to a mid-size digital campaign.
We only film a limited number of Local Life features each month to maintain quality.
Check out the info below to see what each campaign includes. Enhanced campaigns add additional promotional airings and extended impressions.
Now booking upcoming production dates
Your Local Life airs three times on Boston 25 News
