• High competition markets 
• Competitive media 
• Businesses with recognizable brands but low visibility 
• Seasonal services (HVAC, roofing, healthcare, legal, auto) 
• Companies already spending in the market 
• Businesses with strong offers but low awareness 
• Multi-location or growth-focused brands 
• Franchises (co-op is often available for OTT) 

Quick Lines: 

• “OTT gives you TV presence with digital accountability.” 
• “This is how growing brands look established without overspending.” 
• “OTT improves the performance of all the tactics in your entire campaign and we can prove it"  

Talk Tracks: 

"In 2024, bot fraud accounted for 65% of all fraud in CTV environments.  CMG offers a fraud free guarantee that ensures we are only investing in actual people that are likely to engage with your business." 

To explain OTT to a non-sophisticated buyer:  

"The beauty of OTT, is that my dad and I can be watching the same show but the commercials I see will be a lot different than what he sees.  With OTT you are not buying the program, you are buying eyes of the people that match your ideal customer, no matter what or how they are watching. " 

“We don’t need branding—we need leads.” 
“OTT actually helps you get better leads.  With our AIM data layered in, we can control we are matching your ideal customer profile. When people recognize your brand, they click your ads, trust your website, and convert at higher rates.” 

“TV advertising is too expensive.” 
"OTT lets us control spend, target precisely, and scale based on performance.  Plus our fraud free guarantee will use your budget more efficiently. ” 

“We don’t have a commercial.” 
“We help with creative. OTT doesn’t require a Super Bowl ad—simple, authentic spots perform extremely well and we can walk you through that process with our creative team.” 

Check out these OTT Sequences!

General OTT Sequence 
TV Only Clients: Adding in OTT 

Case Studies: 

Amazon STV 

Blogs: 

Video Advertising Trends: The Future of OTT in 2025 | CMG Local Solutions