New Seller Syllabus

Every market will have it's own process when onboarding a new seller.  Below is an outline with some useful resources to get your MC onboarded.  

Platform Set-Up & Training

Use this checklist to get you started as you navigate our platforms and processes!

Getting Set Up:

Platforms: Make sure to run through these 2 sets of training before you meet with Quest. You will be receiving invites from her in the next few days. Make sure you are jotting down any questions or concerns you have while you take these modules.

Hubspot:  Connect with your manager and make sure they have submitted a IT ticket to Service NOW using the REV Tech Systems category. 
ZoomInfo:  If you are granted a seat in ZoomInfo, you will receive an email with your login credentials. 
The CMG Digital Marketing Library is your centralized hub for internal sales materials, product information, research, and case studies. It puts everything your team needs to sell smarter and pitch with confidence in one easy-to-access location. Whether you're prepping for a client meeting or building out a campaign strategy, the resources you need are just a few clicks away.
The Case Studies section of the CMG Digital Marketing Library showcases real campaign successes drawn from actual accounts and submitted by our own sellers. Each study captures the strategy, execution, and results behind a winning client partnership—giving you proven, field-tested examples to learn from and reference. Use them to build credibility in your next pitch and show prospects exactly what CMG can deliver. 

Introductions

Set time up to meet with your support team 

Who We Are

Sales and Process Training

Our KPI's

Here at CMG we have a lot of tools and solutions to help our clients hit their goals. However, we are going to start out learning our 4 KPIS. These are broad enough solutions to get conversations going with you potential clients. Make sure you write down any questions prior to meeting with Colin!

AIM Data

AIM uses trusted third-party data to build fully customized audiences that reach in-market consumers, recent site visitors, and high-value prospects with precision. These audiences activate across channels like OTT/Streaming, Display, Social, Amazon, and Search—delivering secure, encrypted audience identifiers that platforms use to target the right people at the right time. Learn more about how AIM can power your client's next campaign.

More Resources on AIM:

 

O&O

Owned & operated covers digital ads served on our station websites and apps, as well as station sponsored social posts. Specifically, O&O includes display, preroll, audio (radio) and video (TV) streaming ads, sponsorships and paid social campaigns (Dark posts). Ad inventory is served across our station websites and mobile apps.  

More Resources on O&O:

 

OTT

OTT (Over-The-Top) is TV advertising delivered through streaming platforms instead of cable. It puts your client’s commercial in front of people watching streaming content—on their TVs, phones, tablets, and laptops. It’s TV advertising with digital targeting, measurable results, and no wasted spend. 

More Resources on OTT:

 

SEO

SEO is the process of making a business show up when people search online for the things they sell. If someone types “AC repair near me,” “personal injury lawyer,” or “best dentist in Atlanta,” SEO helps your client appear at the top of those results so they get more calls, leads, and customers—without having to pay for every click.  It’s visibility, credibility, and long-term lead flow built right into Google.

More Resources on SEO:

Getting Started

As we mentioned, we want to start you out with easy concepts and prospecting tools to break the ice with some prospects. Make sure to check out these resources too:

Never, ever, EVER give up. Persistence makes the sale, and it's the easiest way to set yourself apart from the others after they've given up.
Lance Helms CMG Atlanta - TV