Maximize Local Reach During FIFA World Cup | Boston 25 Advertising

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Boston is about to take center stage on the world's biggest sporting platform, the FIFA World Cup 2026, and Boston 25 is your ticket in. As the official FOX broadcast partner, we'll deliver comprehensive coverage of all 70+ matches, including every game played right here in Boston, reaching millions of local viewers while more than 2 million international visitors flood our city and drive a projected $1 billion economic impact. This is a once-in-a-generation moment for your business to show up in front of a massive, engaged, globally diverse audience actively looking to spend, and Boston 25 has the reach, the platform, and the expertise to make sure your brand is part of the conversation. Let's build your World Cup advertising plan and turn the world's attention into real results for your business.

Opportunities Built for You

No matter the size of your business or your budget, there's a way to make this moment yours. Boston 25 has built a suite of advertising opportunities specifically designed to meet local businesses where they are—whether you want to own the broadcast, dominate digital, create something custom, or activate on the ground where the energy is electric. Here's how we can work together:

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Food of the World

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Boston's restaurant scene is about to become a global destination, and this is your chance to be front and center. This program celebrates the city's incredible culinary diversity through the lens of the World Cup, connecting hungry fans and curious visitors directly to your door. Whether you're a neighborhood staple or a hidden gem, we'll put your restaurant in the spotlight with dedicated features, sponsored content that tells your story, and cross-platform visibility that reaches fans on-air, online, and everywhere in between.

Restaurant features
Sponsored content
Cross-platform visibility

Boston Soccer Guide 2026

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When 2 million visitors arrive in Boston asking "where do I go, what do I do, where do I eat?"—this is where they'll find the answer. The Boston Soccer Guide is the definitive resource for World Cup visitors and locals alike, and being featured means your business is part of the first impression Boston makes on the world. With limited category exclusivity, only one business per category gets to own their space, so the sooner you're in, the better.

Sponsored pages
Featured listings
Category exclusivity

Local Life: World Cup Edition

This isn't a commercial, it's a conversation. Local Life: World Cup Edition weaves your business into the fabric of Boston's World Cup story through compelling, journalist-driven content that viewers actually want to watch. We'll bring your brand to life through sponsored segments and community storytelling that builds trust, drives recognition, and positions your business as an essential part of Boston's biggest summer ever.

Sponsored segments
Business features
Community storytelling

Full Sponsored Integrations

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For businesses that want to go all in, this is the full package. A fully integrated sponsorship puts your brand everywhere Boston 25 lives—on-air during matches, on our streaming platforms, across digital and social, and woven into custom content built specifically around your brand. This is total visibility during the most-watched event in the world, designed to make your business synonymous with the World Cup in Boston.

On-air
Streaming
Digital + social
Custom content

Don't Miss Your Moment

The FIFA World Cup comes to Boston once. The businesses that move now will own the moment—and Boston 25 is the partner built to make that happen. With unmatched local storytelling, a multi-platform footprint spanning broadcast, streaming, digital, and social, and a lineup of custom advertising solutions designed for businesses of every size and budget, we're not just selling ad spots—we're building campaigns that connect your brand to one of the most culturally electric moments this city has ever seen. From match-day visibility to restaurant features, visitor guides, community content, and full sponsored integrations, every opportunity we've built is designed to put you in front of the right audience at exactly the right time. The world is coming to Boston. Let's make sure they find you.