Digital Out of Home

Be seen where your customers are,
out in the real world.

High-impact digital screens that put your brand in front of real people, in real places, at the right time. 

What is DOOH?

Digital Out-of-Home (DOOH) advertising uses dynamic screens in high-traffic public spaces to deliver relevant messages and engage diverse audiences. Ads appear on digital billboards along highways, buildings, major intersections, and screens in city centers, shopping malls, gas stations, and transit hubs. With geotargeting and strategic venue placements, DOOH transforms traditional outdoor advertising into a data-driven medium that connects with audiences in real-world environments.
 
dooh-sample

Why you should sell DOOH?

Unlike static posters, DOOH advertising is not printed; it's digital, allowing for: 
  • Dynamic creative through motion and video that grabs attention 
  • Changing messages based on time, weather, live data, or events. 
  • Relevant ads based on audience demographics, location, and behavior. 
  • High-impact, unavoidable brand presence 
  • Flexible, digital creative that can be updated quickly 

What pain points does DOOH solve?

  • “No one knows our brand.”
  • “We’re opening a new location.”
  • “Our competitors are everywhere.”
  • “We need to stand out in a crowded market.”
  • “Digital ads alone aren’t making an impact.”

Benefits to your client:

  • Increase Visibility: Use location-specific content to capture attention.
  • Promote Products / Offers: Highlight new products, services, or promotions.
  • Drive Foot Traffic: Encourage in-store visits and attract nearby shoppers.
  • Enhance Brand Awareness: Generate or amplify recognition in key areas. 
    Boost Customer Engagement: Spark interest and interaction with dynamic content.
  • Expand Brand Reach: Find innovative ways to stand out in crowded markets.
  • Ensure Targeted Reach to a Specific Location: Spotlight local businesses or services.
  • Supplement Other Media/Omnichannel: Complement traditional online and mobile ads with high-visibility outdoor campaigns.

Our Competitive Edge:

  • Access to premium DOOH inventory and high-traffic locations
  • Competitive CPMs
  • Integrated with full-funnel campaigns across CMG channels 

How does DOOH targeting work?

DOOH targeting is geo-based and venue-based:
  • Target specific locations and venue types within a defined geography.
  • New Geography Performance Widget (Proposal & IO)  
    • Interactive, map-based visualizations pinpoint where ads will appear.
    • Hover over location pills to view venue details.
    • Venue types are color-coded for quick identification
Selecting a venue type categorizes the locations where your DOOH ads will appear, defining the environment and audience for your campaign. Choosing the right venue type helps you target the appropriate audience based on the location’s setting. For example:
  • Leisure: Movie theaters, sports venues, bars, restaurants, hotels
  • Transit: Airports, buses, subways, train stations
  • Health and Beauty: Gyms, salons, spas

Limitations

  • We cannot do time-based targeting, demographic targeting, or retargeting.
  • You cannot select individual store locations (choosing "Whole Foods in San Jose" is not possible—only all “Grocery Stores” in the selected geo).
  • Targeting does not show the kinds of screens that are available. DOOH targeting is geo-based and venue-based:
  • Target specific locations and venue types within a defined geography. 

Prospecting for Potential DOOH Clients

  • Businesses using direct mail --> 
  • New businesses or grand openings 
  • Local retailers and restaurants 
  • Healthcare providers 
  • Auto dealers 
  • Legal services 
  • Fitness and wellness brands 
  • Event promotions 
  • Multi-location businesses 
  • Franchises with co-op opportunities 
 

Positioning and Messaging: 

Quick Lines: 
  • DOOH puts your brand in front of people when they’re out making decisions. 
  • It’s digital targeting with billboard-level impact. 
  • DOOH is a great brand extender alongside Radio/TV 
 
Explaining DOOH to a non-sophisticated buyer: 
Think of DOOH as digital billboards and screens in places people go every day—like gas stations, gyms, or bars. Instead of a static sign, your ad appears on digital screens seen by thousands of potential customers in your area.  DOOH makes sure your brand shows up in the physical world—on screens people actually see every day, in places where they’re ready to make decisions. 
 
Handling Objections: 
“We only want leads, not branding.” 
  • DOOH builds awareness so your other tactics perform better. When people recognize your brand, they’re more likely to click your ads, search for you, and convert. 
“Billboards are too expensive.” 
  • DOOH is more flexible than traditional billboards. We can control budget, rotate creative, and choose only the locations that reach your ideal audience. 
“We already do digital advertising.” 
  • DOOH reinforces your digital efforts in the real world. When people see your brand offline and online, response rates increase across the entire campaign. 
Sequences: 
Coming Soon!
 
Social Proof and Resources: 
Case Studies: 
 
Blogs/Resources: